Objective
Engineer a wireline logging tool integration within a 9-month timeframe with a simplified design that reduces cost and time to market.
Result
Drastically reduced production time of the fitting, creating a field-ready design in less than one year compared with previous timeline of three years; cut engineering costs in half.
National K Works' (NKW) customer has a unique logging tool and was approached by an operator in the Middle East to integrate the unique tool with the operator's preferred open hole wireline vendor. The operator could not justify the cost of the unique tool if it required the additional cost of a separate stand-alone deployment. The two different tool strings were not compatible which was costing valuable revenue and hurting their market share in the lucrative Middle East market. Previously, their in-house engineering team had successfully engineered an integration with a different service company. However, its development took their overworked in-house engineering team three years to complete because they could only divert small amounts of engineering resources at a time. They wanted to repeat the integration project but more quickly, less expensively and without diverting their overextended engineering team from critical new projects. They knew that every day that went by meant significant lost revenue for the company. What once took three years' time to complete would now have to be engineered in six to nine months.
Using its ReAct™ accelerated product commercialization service, National K Works (NKW) was able to build upon lessons learned from the previous integration to simplify the design while expediting product development to make a fully functional, field-ready product in a fraction of the time compared to their last project. The in-house engineering team had oversight in the project by participating in key stage gate reviews. NKW engineered the product integration using the customer's provided engineering standards, supplying the complete documentation and drawings, just as if the project were done in-house. NKW also lowered project lead time significantly by keeping the manufacturing under the same roof as the engineering.
By working with NKW, the project's lead time was cut significantly. Final engineering costs amounted to $25,000. In total, the final cost for four tools was $125,000. This cost was half of the in-house efforts, with the entire project completed 2 years faster than the first attempt to build the same tool. This equates to two years of gained high-net revenue.
By making their tools compatible with the two leading wireline companies in the region, they were able to substantially increase market share, and revenue in the highly-profitable Middle East Market.
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